This is a collection of some of the best out-of-home media content I made at NEOOH for Itaú Unibanco across 2024 and 2025. I was responsible for the visual direction, composition and animation of every piece, working directly with the company's copywriting department and the client's marketing team.
During this time period, Itaú Unibanco was passing through a major rebranding. The shift in visual direction opened up many possibilities for us at NEOOH to explore the new ways, colors and styles the new guidelines gave us: collage was still strong, but now we used a lot of illustrations and abstract compositions. The difference in approach in the bank's various segments is visible too.
